How often have you heard someone say, ‘Have you Googled it?’, this is what SEO is all about. Simply put, when you Google or enter into the search engine anything that has to do with your business, you want Google to find and give your business the answer or solution to your question. You want Google on your side to help you grow your lead gen and customer base. Google is the door to your business and you want Google to bring in as many customers as possible.
This is where SEO comes in.
SEO stands for Search Engine Optimization which is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Good SEO allows your website to be indexed and found in search engines for the words or phrases that are relevant to your user when searching for related products or services.
Search engines like Google, for instance, rank websites organically based on their relevance and quality, the most relative, trustworthy and authoritative websites are ranked the highest and this is what you want. You want as much as possible traffic to your website which will increase your potential clients and grow your business. Simply put, SEO brings more clients to your store, and we all know what that means in return for your business.
Google cares about E-A-T
Expertise – Authoritativeness – Trustworthiness
And all this takes time. SEO is the long game that improves your Ranking on Google by Discovery, Relevance, and Authority. It is the practice of increasing the quantity and quality of traffic to your website.